Making Your Profile Stand Out - Facebook (Business Page)

Basics:

• Profile photo: Select a clear photo that represents your business.
• Cover photo: Select a photo that represents your business.
• Business Hours
• Contact Info: Keep this current.
• About: 255 characters max. This is your elevator pitch.
• Link to your other social channels (accessible in your settings)
• Invite colleagues and professional contacts to follow your business page.

Leveling Up:

• Pin post to the top that represents your Facebook presence.
• Follow companies relevant to your business.
• Follow influencers who inspire you.
• Host Groups to connect further.
• Share posts from brands and leaders who positively influence you.